Bottega Veneta Men's Fall-Winter 2011/2012

New York, NY (PRWEB) January 18, 2011

For Fall-Winter 2011/2012, Bottega Veneta considers how the way an object is made affects its look, feel, and function. Remaking traditional men?s wear items like the jacket, the smoking, and the sweater in uncommon ways, for example by mixing materials and methods of construction, allows for an exploration of their range and relevance. The result is a collection that is taut and urban, with an austere, streamlined sensibility.

The palette for fall is somber and moody, grounded in dark shades of espresso brown, tourmaline blue, stone, rust, and pyrite gray. Technicolor brights heighten the industrial effect?there is vivid sapphire, peridot, orange resina, and a fiery red called corniola. The silhouette is narrow and close to the body, with a natural shoulder and skinny, tapered pants. Jackets are lean and uninflected, some as lightweight and unlined as a shirt, others sharply tailored but without shoulder pads. A slim trench coat reinforces the efficient line of a narrow suit. Shirts are dark, narrow, with classic patterns cut up and reconfigured. A smoking, distilled to its essential parts, emerges in a form that can be stashed in a suitcase.

The suiting fabrics, all designed by Bottega Veneta, are produced from a specially finished wool that has a crisp, Old World feel. Subtle patterns woven into the fabrics are obscured, indistinct, woven dark-on-dark and then overprinted to create an effect that is more visual texture than visible pattern. Other materials include washed and aged leathers, densely felted woolens, and soft knits that range from fine jersey shirts to chunky pullovers with irregularly placed stitch patterns. Knits are central to the collection, often used to subtly revise familiar conventions. There are tailored jackets with knit pieces, shirts that are part leather and part knit, and cardigans pulled over blazers.

In a collection characterized by clarity and restraint, the most noteworthy accessories offer versatility, utility, and low-key sophistication. Bags are soft, lightweight, and above all, functional. Shoes are classic in inspiration but remade in a way that blurs the boundaries between formal and informal. There is an ankle boot and a lace-up, both easily worn with jeans or a suit.

?We started thinking about the way we make things and what effect that has on the outcome,? explains Creative Director Tomas Maier, ?If you make a piece of clothing in a new way, what else can you achieve? The elements that comprise a man?s wardrobe don?t vary that much over time. So to evolve you have to reinvent what you already have.?

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. Gucci Group was acquired by PPR in July of 2004. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a new watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

Bottega Veneta:

Discretion, quality, craftsmanship - Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fashion and fine jewelry, eyewear, furniture, and more.

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Bottega Veneta Women's Fall-Winter 2011/2012

(Vocus/PRWEB) February 26, 2011

The Bottega Veneta Fall-Winter 2011/2012 palette is vivid and bright, grounded in the lustrous white of Canova plaster. Colors range from pale yellow to deep red and include jasper, topaz, resina, fire opal, corniola, garnet, and rust, illuminated with flashes of peridot green. The silhouette is measured and gentle, a single line that starts from a soft shoulder and finishes in a slight A. Last season?s imperceptible tailoring has evolved, more conspicuous now in skirt suits topped with narrow anoraks or light coats. The collection encompasses a broad range of materials, from fuzzy woven wool blends to plush, dimensional woolens, waxed leather, and light sleek nylons and silk. In all cases the focus is on the surface, which is transformed with fabric overlays, enhanced with embroidery, and obscured with overprinting.

Handbags are sporty and relaxed in shape, elaborately hand-worked in construction. Mixes of material add to the eccentric effect, illustrated, for example, in a satchel made of acid-rinsed silk velvet, hand-painted python, and washed ostrich. Shoes are similarly minimal in shape and extravagantly crafted, as in sandals with high, skinny heels that have been printed, hand- painted, or adorned with lace.

Jewelry offers a mix of scale, technique, color, and mood. The jewelry, mostly small and delicate, is made from blackened silver with black and champagne colored stones. There are cuffs and necklaces made of silver lace, and earrings, bracelets, necklaces, and rings adorned with ?painted? eyes?the image is achieved using a dye-sublimation technique--that have a surreal edge. Fine jewelry is also dark but richer and more intensely colored. The pieces, set in yellow gold with a black finish, feature unusually faceted stones that range in hue from faded pink to burnished orange, including morganite, madeira citrine, fire opal, gold citrine, and palmeira citrine. This is the first time Bottega Veneta has used colored stones other than diamonds in its fine jewelry.

?Designing this collection was like being in a laboratory,? says Creative Director Tomas Maier. ?We wanted to push the boundaries, to experiment with technique and craftsmanship to an extreme degree. I felt the right canvas for this kind of innovative workmanship was a silhouette that was clean and uncomplicated. The result is very particular, with a mix of control and passion that I think reflects the mood of the moment.?

For more information, please visit bottegaveneta.com |????|

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. Gucci Group was acquired by PPR in July of 2004. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a new watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

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Bottega Veneta Creates A Travel Film With Christian Weber

(Vocus/PRWEB) April 15, 2011

Bottega Veneta has created a short film on the subject of travel, made in collaboration with the photographer and director Christian Weber. The film, entitled ?Viaggio Notturno,? debuted in April on the brand?s website and select other online venues. It is the centerpiece of a new travel-themed digital campaign for the luxury goods brand, focusing attention on Bottega Veneta?s unique array of luggage sets and travel accessories.

?Viaggio Notturno? is a brief and enigmatic meditation on luxury travel and the possibilities it engenders. It follows two individuals, a man and a woman, in the suite of an elegant hotel. Whether they are in the same space at the same time is unclear. Indeed, the creation of a narrative is left to the viewer. What is clear is simply and evocatively the allure and romance of the journey. Shot in New York City in February, 2011, ?Viaggio Notturno? is a departure for Bottega Veneta, whose other videos focus on the artisanal techniques and collaborative processes that define the brand. More romance than reportage, it features an original score composed by the Texas-based instrumental ensemble Balmorhea.

Christian Weber is a New York-based filmmaker and photographer known for precise, probing images and films that challenge conventional standards of beauty. His work is diverse, ranging from black-and-white portraits to aerial landscapes, still lifes, and a work-in-progress called ?A Study of Explosions.? Weber?s photographs have won numerous awards and have appeared in such publications as The New York Times Magazine, Interview, Harper?s Bazaar, and Newsweek. His video installation ?A Man on Fire? was recently exhibited at MUDAM in Luxembourg.

?Travel is an inherently fascinating subject because it?s so personal,? says Bottega Veneta Creative Director Tomas Maier. ?We all travel, but each of us brings intensely individual hopes and concerns to the experience. When the idea of making a film came up, I wanted to show not just the practical side of travel ? the luggage, the eye mask ? but also what is surreal, romantic, and potentially transformative about a voyage. I like that Christian?s work is simultaneously precise and mysterious. He has managed to convey what is shared while leaving room for each of us to project our own imaginations onto the story.?

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

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Bottega Veneta Announces Special Keychain To Support Japan Relief Efforts

(PRWEB) June 01, 2011

As part of its ongoing effort to help those affected by the Japan earthquake and tsunami in March, Bottega Veneta has designed a special keychain and will donate all profits from its sale to the Japanese Red Cross Society. The keychain, designed by Bottega Veneta creative Director Tomas Maier, is made of hand-woven intrecciato nappa leather and represents the Japanese flag. It will be sold in Bottega Veneta stores around the world and on bottegaveneta.com, with a retail price of $ 180; euro 110.

Since the March 11 earthquake and tsunami, Bottega Veneta has donated all proceeds from sales made on bottegaveneta.jp to the Japan relief effort. that will continue through June 11 and the keychain will go on sale the next day. In addition, PPR Group, Bottega Veneta?s parent company, has decided to make a donation of two million euros on behalf of the company and its brands to the ongoing relief effort in Japan via the Red Cross. PPR has also pledged to match any donations made by its 60,000 employees around the world.

?I am moved and inspired by the courage and determination of the Japanese people,? says Tomas Maier.? In designing this keychain I hoped to create not just a means of financial contribution but also a bold symbol of shared care and commitment. I hope the people of Japan will draw strength from this and other symbols of the world?s love and support as they work to rebuild their country.?

Marco Bizzarri, CEO and President of Bottega Veneta, noted that in the immediate aftermath, Bottega Veneta?s primary concern was for its employees in Japan and their families. ?Bottega Veneta has more than 40 stores in Japan, and we have strong ties to communities, companies, and organizations around the country,? said Bizzarri. ?We are enormously proud of the resilience and resourcefulness our colleagues have shown in the face of extraordinary difficulty. We have watched in admiration as the entire country has worked together to help those in need and move forward. As Japan?s efforts turn from response to recovery, Bottega Veneta continues to offer our unwavering help and support.?

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

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Bottega Veneta Launches Cruise 2011/2012 Advertising Campaign

(PRWEB) October 27, 2011

Bottega Veneta is pleased to announce that photographer Mona Kuhn has shot the brand?s Cruise 2011/2012 advertising campaign. The campaign, which features both the women?s and men?s ready-to-wear collections, was shot on location in May of 2011, on the roof of the New Museum in New York City. It is the latest in Bottega Veneta?s one-of-a-kind creative collaborations featuring the talents of outstanding artists.

The Cruise 2011/2012 collection is weightless, effortless, and urbane. The palette contrasts brilliant, saturated colors such as sunset, fire, shock and turquoise, with muted, refined neutrals including plaster, silt, dakar, and espresso. A breezy, sun-drenched sensibility characterizes the clothing and accessories, balanced by sophisticated structure. Fabrics including cotton and linen gabardines to light silk, layered chiffons, cashmeres, fine woolens, various ultra-soft and washed leathers and newly developed Japanese polyesters are soft and luxurious, both functional and pleasant to wear from day to night. Accessories are colorful and polished-looking, the soft leathers given gentle shape by means of innovative construction techniques.

Mona Kuhn is regarded as one of the most significant artists working in contemporary photography today. Born in Sao Paolo, of German descent, she is now based in Los Angeles. Kuhn is best known for her large-scale, dream-like photographs of nudes. She has described her work as redefining ways of looking at the body, and indeed her nudes often reference classical themes, always with a light and insightful touch. Her work has been exhibited and/or included in the collections of the Los Angeles County Museum of Art, the Museum of Photographic Art in San Diego, the Leopold Museum in Vienna, the Royal Academy of Art in London, and Schwarz Fine and Contemporary Art in Berlin, among other prestigious institutions. Her fifth monograph, titled Bordeaux Series (Steidl), was published in September, 2011.

Kuhn?s approach to her photography is unusual in that she usually develops close relationships with her subjects, resulting in images of remarkable naturalness and intimacy. It was this closeness and unforced sensuality that led Bottega Veneta Creative Director Tomas Maier to approach her for the Cruise 2011/2012 collection. ?I wanted to express a closeness in this campaign, the kind of intimacy that is at the heart of Mona?s images,? he explains. ?In addition, her precise approach to light and color, and the freshness of her images, are well suited to the mood of the season. I?m very pleased with the images that resulted from our work together.?

A video documenting the photo shoot will be added November to the Art of Collaboration video series at bottegaveneta.com.

Mona Kuhn joins a long list of renowned artists who have contributed to the creation of Bottega Veneta?s advertising portfolio. Previous collaborations include Robert Polidori (Fall 2011), Alex Prager (Spring 2011), Robert Longo (Fall 2010), Nan Goldin (Spring 2010), Steven Meisel (Fall 2009), Larry Sultan (Spring 2009), Todd Eberle (Cruise 2009), Nick Knight (Fall 2008), Sam Taylor-Wood (Spring 2008), Annie Leibovitz (Fall 2007), Tina Barney (Spring 2007), Lord Snowdon (Fall 2006), Stephen Shore (Spring 2006) and Philip-Lorca diCorcia (Fall 2005). Bottega Veneta?s Cruise 2011-2012 advertising campaign will debut in the December issues of select magazines globally.

Bottega Veneta

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

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Bottega Veneta Launches Chinese-Launguage Website

(PRWEB) December 13, 2011

Bottega Veneta is proud to announce the launch of bottegaveneta.cn, a website wholly dedicated to showcasing the Bottega Veneta brand to and for the Chinese customer. The Chinese-language website is designed to immerse the customer in the unsurpassed luxury and visual refinement for which the brand is known while offering a host of features designed exclusively for the Chinese market. In overall design, the site reflects the exacting standards of craftsmanship and functionality that Creative Director Tomas Maier brings to every Bottega Veneta product. In execution, it provides the customer with an experience that is engaging, sophisticated, and luxurious, an effect that parallels the experience of visiting a Bottega Veneta store.

?While Bottega Veneta has received a very positive response in China, our aim to engage as fully as possible, in as many ways as possible, with our current and future customers, is the same for China as it is everywhere,? says Marco Bizzarri, President and CEO of Bottega Veneta. ?As the brand becomes more visible, consumers? understanding and appreciation toward the brand also grows. The launch of bottegaveneta.cn is the realization of an important goal, in that we are now able to engage with the Chinese consumer in a new and direct way, sharing our story and our products in an environment that reflects Bottega Veneta?s brand values. Our intention in developing the site was not just to offer information about the brand in Chinese but to build a complete environment that welcomes and engages the luxury customer in China. We look forward to increasing awareness of Bottega Veneta across all of China, and to interacting with our Chinese customers in ways that inspire them to shop with us.?

Upon entering the site, the first thing a customer notices is the refined sophistication of the environment and the extraordinary beauty of the products. Clean, elegant layouts offer vivid, full-screen views of the merchandise. Bottega Veneta?s catalog, a beautifully designed expression of the collection each season, comes to life with a host of interactive features, including fashion show runway images with video capability. A customer can browse by product category and by curated theme, as he or she might in a store. Exclusive online content leads the viewer deeper into the world of the brand, as in a series of videos about the making of Bottega Veneta products entitled ?Hand of the Artisan.? Bottega Veneta?s acclaimed ?The Art of Collaboration? videos, chronicling Tomas Maier?s work with prestigious art photographers who create the brands advertising campaigns each season, is also available. Videos, photos, and text stories frame each product in ways that allow the customer to explore it in multiple dimensions in one place.

Embedded within bottegaveneta.cn are tools designed to enhance the online experience for the Chinese customer. Viewers will be able to share images and video to Sina Mini Blog or via email. A wishlist function on the site makes it easy to save favorite items, and that wishlist can be shared with friends and family via Sina Mini Blog or email. When the viewer wants to shop, a store locator function helps find the store that is most convenient in terms of their proximity, additionally offering the option to email the store directly, further enhancing the experience and relationship between customers and their Bottega Veneta customer service representatives.

?I?m excited and proud to be launching the Bottega Veneta China website,? says Bottega Veneta Creative Director Tomas Maier. ?The site reflects our commitment to and respect for our Chinese customers, and furthers our goal of showcasing the brand to any and all who wish to learn more about Bottega Veneta. We have a wonderful relationship with our customers in China, and this new website allows us to further engage with them in an online environment that is a true reflection of the brand.?

About Bottega Veneta

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

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Bottega Veneta Launches Spring-Summer 2012 Advertising Campaign

(PRWEB) January 04, 2012

Bottega Veneta is pleased to announce that artist and photographer Jack Pierson has shot the brand?s Spring-Summer 2012 advertising campaign. The campaign, which features the women?s and men?s ready-to-wear collections, was shot in October of 2011, on location in Coconut Grove, Florida. It is the latest in Bottega Veneta?s one-of-a-kind creative collaborations featuring the talents of outstanding artists

The Spring-Summer 2012 collection is an exuberant exploration of diverse materials, unusual finishes, and exaggerated prints. The palette is vivid and saturated, filled with purples, blues, greens, and reds. The silhouette is architecturally rigorous but sensuous, a combination of tailored angles and fluid lines that keep close to the body. Accessories are bold, luxurious, and intricately worked, mixing color, texture, and technique with artful abandon. The unusual balance of technology and artisanal craftsmanship evident in each piece lends the collection a particularly expressive sophistication.

Jack Pierson is a celebrated contemporary artist known for work that ranges across many media, including photography, collage, drawing, painting, and installations. This diversity makes it difficult to categorize Pierson?s art, though virtually everything he makes evinces a compelling combination of emotional vulnerability and formal sophistication. Pierson?s photographs often read like a diary, combining elements of nostalgia, loneliness, the romantic ideal, and a search for beauty. The artist, who splits his time between New York and Southern California, has had numerous solo exhibitions and participated in group shows around the world. His work is included in the collections of the Museum of Contemporary Art in Chicago and the Guggenheim in New York, among other prestigious institutions.

The mix of emotional depth and formal rigor that Pierson brings to his photographs are what led Bottega Veneta Creative Director Tomas Maier to approach him for the Spring-Summer 2012 collection advertising campaign. ?I?ve admired Jack?s work for many years, especially his ability to create images that feel at once precise and spontaneous. I was interested to see what he would bring to this collection, which combines meticulous technique with a spirit of freedom and exploration,? he explains. ?I?m very happy with the result. Jack?s images capture the complexity as well as the joy of the collection.?

A video documenting the photo shoot will be added in February to the Art of Collaboration video series at bottegaveneta.com

Jack Pierson joins a long list of renowned artists who have contributed to the creation of Bottega Veneta?s advertising portfolio. Previous collaborations include Mona Kuhn (Cruise 2011), Robert Polidori (Fall 2011), Alex Prager (Spring 2011), Robert Longo (Fall 2010), Nan Goldin (Spring 2010), Steven Meisel (Fall 2009), Larry Sultan (Spring 2009), Todd Eberle (Cruise 2009), Nick Knight (Fall 2008), Sam Taylor-Wood (Spring 2008), Annie Leibovitz (Fall 2007), Tina Barney (Spring 2007), Lord Snowdon (Fall 2006), Stephen Shore (Spring 2006) and Philip-Lorca diCorcia (Fall 2005). Bottega Veneta?s Spring-Summer 2012 advertising campaign will debut in the February issues of select magazines globally.

Bottega Veneta

Discretion, quality, and craftsmanship ? Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy?s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world?s premier luxury brands. The company?s famous motto, ?When your own initials are enough,? expresses a philosophy of individuality and confidence that now applies to a range of products including women?s and men?s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta?s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta?s approach to luxury, symbolized by the house?s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta?s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house?s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta?s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta?s exceptional heritage and superlative quality.

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